Luc Demeulenaere

Luc Demeulenaere brings 30 years of experience in harnessing data to drive global operations, sales, and marketing, including 15 years spent in the United States. He is the founder of Shopting, a company operating across Europe, the USA, and Latin America. Luc is also the co-author of three key publications on ECR: The Consumer Shopper Journey Business Model, Collaborative CRM, and Day-to-Day Category Management. His expertise in data-driven strategies enables businesses to optimize performance and enhance customer engagement across regions.